Digital Marketing Analyst/Strategist

  • Full-time

Company Description

Sculpt is a social media marketing agency built for change. In a world where consumer expectations shift as fast as Facebook’s algorithms, we help our clients brand stories stay consistent and marketing keep pace.

Sculpt launched in 2012 with a goal to help the brands in our backyard connect with their human customers more humanly. Today, our strategists, communication designers, and engagement managers have become the secret weapon of marketers and founders nationwide, helping build audiences that care, share, and convert.

Our small but mighty company is fiercely collaborative and ever evolving. Our ideal candidate understands the unique nuances of a team-oriented, agile work environment, and will jump at the chance to grow something special.

Also, we dig the color orange.

Job Description

It's time we met.

While Sculpt was born as a pure-play social media agency, today we support our clients' evolving needs with flexible, integrated digital marketing scopes that touch all stages of the customer journey. That was a real sentence. And that's where you come in.

 

At Sculpt, you are the data-hungry, growth junkie that has a spreadsheet for everything. You appreciate process, and take proactive steps to optimize everything you touch. Obsessed with learning, you geek out on algorithm updates, ad tech, and the pursuit of tools that cut half the time off everything you do. You're a big thinker, but not afraid to get your hands dirty and practice what you preach. A real leader. One that sees potential, but isn’t afraid to start small.

 

You speak business as well as you speak marketing, and can articulate the whats, hows and whys in a form your audience can understand. You translate raw data into analysis and insights that’s confidently presented over calls, emails, and IRL. And like doing it.


You fit our core values to a T. We look for humans with Hustle & Heart:

  1. Spark - You ask “What if” and say “let’s try”

  2. Doers - You have a bias towards action and impact

  3. Growth Mindset - You’re forward-thinking, future-focused

  4. Collaborative - You believe in we over me

  5. Humans first - You critique ideas, not people

  6. Care about quality - You proudly create work that works  

 

We need you as we expand our team and capabilities. And here’s how you will help.

Qualifications

You are accountable to 5 major things at Sculpt:

  1. Using data to make recommendations and performance improvements

  2. Managing the reporting strategy and (data) consistency for clients

  3. Building and optimizing performance-driven, paid campaigns

  4. Overseeing supporting digital marketing work by internal or contractor resources

  5. Establishing and hitting clients’ SMART goals
     

As our Digital Strategist, you will:

1) Lead the execution of our digital marketing programs.

  1. Building, managing, and optimizing digital marketing programs for a variety of objectives. (see: subject matter that matters)

  2. Working in tandem with our Engagement Managers and Communication Designers to develop content strategies, amplify stories through paid promotion, and measure / report success.

  3. Project managing your own clients or assignments when applicable.

  4. Clearly communicating relevant questions, information, and updates to our clients.

2) Support team expansion and organizational growth.

  1. Documenting activities to aid onboarding, training, and task optimization.

  2. Recommending resources and tools to improve efficiency and performance.

  3. Refining existing processes or designing systems from scratch.

  4. Supporting internal marketing efforts.

3) Educate our team and clients on the impact of digital marketing.

  1. Representing Sculpt’s analytical capacities in new business meetings.

  2. Analyzing data to identify trends and develop action steps to improve growth.

  3. Relaying insights and ideas to both our clients and our results-driven team.

  4. Developing useful, interesting content for Sculpt’s audience.

 

Are you qualified?

Demonstrated results trumps work history alone, but we’re anticipating 4+ years digital marketing experience, including:

  • Building and managing paid awareness and acquisition campaigns across social and search
  • Using the data collected from campaigns to improve performance and drive future success
  • Communicating results and performance to internal and external stakeholders

Additional Information

We want you to win us over. To learn more about the role visit our post: https://wearesculpt.com/blog/digital-marketing-strategist/

 

What to expect at Sculpt:

  • An Agile "Hustle & Heart" culture

  • Uncapped PTO and vacation days

  • Freedom to work remotely when you need it

  • Sculpt-matched health insurance + optional vision/dental/life

  • All of the Audible books you'd ever want

  • Dedicated education budget that grows every 6 months

  • Dog-friendly, downtown Iowa City office close to everything

  • Personal career planning tailored to where you want to grow as we grow

  • Flexibility to try lots of things, and carve your own path

  • Opportunity to grow into a role on the leadership team and shape future hires

  • Opportunities to speak publicly and mentor students and entrepreneurs

  • Involvement in projects that make our community a better place to work and live

  • Liberal use of the /giphy and emoji Slack integration


READY TO APPLY? DON’T SKIP THIS PART: Please answer these prompts with your application to showcase your strategic marketing instincts (and direction following).

 

  1. Tell us about one of the most successful digital marketing programs or campaigns you have managed. What were the KPIs and results? What would you do differently if you had the chance to do it again?

  2. Your client is a B2B brand looking to launch software to US-based Accountants. You need to form an effective go-to-market strategy for moving their audience to action. Help us understand your approach: What questions would you ask your client in order to get more context, and why? What are some of the steps you’d take to build the plan?

  3. What questions do you have for us? Consider it a private AMA (ask-me-anything).

 

This position is available for interview immediately. A hiring decision will be made in Q2 2018. We're a tight knit team, so the ability to join full-time and in-house is crucial.

 

Sculpt is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.